Project: Lecanto School of the Arts
Problem:
This non-profit educational academy was experiencing a recruitment issue and was in dire need of a branding revamp.
As Coordinator for the program, I piloted, oversaw, and executed each step of this process, from initial logo designs, signage printing, brochure design, promotional videos, and email newsletter.
As a result of my rebranding campaign, promotional designs, and increased communication to stakeholders, recruitment increased 200% within two enrollment periods and funding doubled with increased sponsorship.
Based on stakeholder feedback and goals, one of the initiatives was to increase social media outreach and connect community members to key events.
To accomplish this, I published and managed accounts on Instagram and Facebook, documented and photographed key happenings, and designed posts to keep the community in the loop.
Project: Precious Peony Kitchen
Problem:
A client approached me with a request for a logo to launch officially launch their mobile catering service.
After discussing the client's main needs and goals for the logo design, I sketched up mock-ups in the client's desired style and graphic elements. At each step, I involved the client and incorporated their feedback into revising the logo.
After multiple feedback sessions with the client and including them in each stage of the design process, they were very satisfied with the outcome.
Project: Shady Oak Cottage
Problem:
As a new vacation rental, Shady Oak Cottage needed to find its place among the local community and competing vacation rentals.
As a unique and iconic house with a rich history, I decided it was important to keep that "old Florida" classic personality through a modern lens.
To accomplish this, I designed an illustration-based logo to highlight the home's 1960's Florida style.
One initiative to help personalize the vacation experience for guests was to create custom linocut printed cards featuring the cottage illustration as a memento for visitors.